Embedded consultant · Media & growth · Los Angeles
01What changes
I’m not a vendor on a weekly call. I work inside your team, so problems surface earlier, decisions move faster and the work holds together. I own media and growth strategy; the real job is translating what leadership wants into what teams can deliver, then building frameworks that outlast me.
02How I work
Rule 01
Radical ownership
If I don’t know it, I learn it. Then I do it.
Rule 02
The long way first
Shortcuts only matter once the underlying work is understood.
Rule 03
Blunt by design
I have no stake in your internal politics, so you get the straight read.
Rule 04
The whole orchestra
Every section of a marketing team plays its own song. I manage the system, not one instrument.
Rule 05
Useful friction
I cut the friction that wastes time and keep the kind that builds strength.
Rule 06
Thinking stays human
I ship my own apps with AI. I use it to move faster, never to skip the thinking.
03Proof
CAVA · Media.Monks
8X ROAS
Scorpion · 1 yr
+50% MRR
Scorpion · 2 yrs
4→17 Team
HMDE · Annual media
7–8 Figures
On NASM since 2025, the role grew from paid media into landing pages, finance projections and sales lead quality.
Brands I’ve worked in
- YouTube
- HP
- MassMutual
- CAVA
- Huntington Hospital
- NASM / ClickSafety / ExamFX
04Call me in when
- +Leadership and teams are playing different songs.
- +An agency relationship has more friction than output.
- +A team is being merged, rebuilt or built from zero.
- +The brief is ambitious and there’s no playbook yet.
05Not the right fit if
- ×You want a title, not someone in the work.
- ×You want to hear the plan is fine when it isn’t.
- ×You want shortcuts before the problem is understood.
06The route
2013
Northrop Grumman
Cost and schedule analyst. Systems before marketing.
2015
Scorpion
100+ accounts, then built a team of 17.
2021
Media.Monks
Performance, operations, then merged two global teams.
2025
HMDE
Embedded consultant in a collective of marketing talent.
07Built with AI
Shipped
- Quitter Habit tracker.
- EV Comparator Side-by-side EV charging station comparison.
Built for daily use
- Money dashboard
- Training app
- RSS newsfeed
- Job board
- Protein tracker
Same method for learning anything new, from DJing to marathon training: AI shortens the path, the reps are still mine. This site and its design system were built the same way.
Things run better when I’m in the room.